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Press Release

Despite industry promises, Yale study finds unprecedented marketing of sugary drinks to youth
October 31, 2011
Young people are being exposed to a massive amount of marketing for sugary drinks, such as full-calorie soda, sports drinks, energy drinks, and fruit drinks. The study is the most comprehensive and science-based assessment of sugary drink nutrition and marketing ever conducted. The data show that companies marketing sugary drinks target young people, especially black and Hispanic youth.

In The News

Media Clips

Soda Wars Heat Up
June 9, 2012
Do soda companies contribute to obesity?
ABC News

Juice Boxes for Kids Loaded with Sugar
October 31, 2011
Michelle Miller from CBS and Keri Glassman, registered dietician, discuss how juice boxes marketed to youth are filled with sugar.
CBS Early Show


Sugary Drink Makers Target Latino Youth, Report Says
November 1, 2011
Soft drink and other sugary beverage manufacturers target their marketing campaigns to Latino and African-American children and teenagers.
Fox News Latino

Sweetened Beverages Come Under Fire in New Reports
November 1, 2011
The soda wars (aka sugar-sweetened beverage debates) are erupting in so many different directions. The Chicago Tribune gives readers an update about them all.
Chicago Tribune

Too Much Sugar in Drinks Marketed to Kids
November 1, 2011
It is no surprise that many sodas have a lot of sugar. What may be more surprising is that many fruit drinks, often billed as healthier alternatives, are often loaded with close to the same amount of sugar and calories.

Soft drink makers like Coca-Cola and Dr Pepper Snapple Group target black and Hispanic teens, children
November 1, 2011
Big brands are capitalizing on minority youth to be their biggest buyers with multimedia campaigns in addition to traditional print and TV ads.
New York Daily News

Study: Children's exposure to soda ads doubled from 2008 to 2010
November 1, 2011
American children and teenagers are seeing far more soda advertising than before, with blacks and Hispanics the major targets as marketers have expanded online.
Chicago Tribune

Report Slams Makers of Sugary Drinks for Targeting Kids
November 1, 2011
The makers of sugar-laden drinks such as sodas, sports drinks, energy drinks and fruit drinks take direct aim at children, particularly black and Hispanic kids, in their marketing campaigns.
USA Today

Yale Study Finds Beverage Industry Targets Minority Children And Teens
October 31, 2011
Beverage companies are targeting children, particularly black and Hispanic youth, in their sales campaigns for sodas, fruit, energy and sports drinks.
Huffington Post

Study Faults Soft-Drink Industry for Excessive Marketing to Children
October 31, 2011
Sugary Drink FACTS shows that the beverage industry can not be trusted to regulate the marketing of its own products.
National Journal

Kids And Teens See More Ads For Sugary Drinks
October 31, 2011
From 2008 to 2010, children's and teens' exposure to television ads for soda doubled and beverage companies targeted black and Hispanic kids more than others in recent ads.

Some fruit drinks' sugar akin to candy's
October 31, 2011
Many popular fruit drinks marketed to children can have the same, if not more sugar as a candy bar, and many use artificial sweeteners.

Soft Drink Makers Target US Children, Teens
October 31, 2011
US children and teenagers are seeing far more soda advertising than before, with blacks and Hispanics being major targets, as marketers have expanded online.


Trick or Treat! Scary Things Beverage Companies Do to Trick You and Your Kids
October 31, 2011
Dr. Marlene Schwartz blogs about Sugary Drink FACTS in the Huffington Post and tells readers that they should be concerned about the amount of sugar children are consuming through sugary drinks.
Huffington Post

Marketing of Sugary Drinks: Q&A with Jennifer Harris
October 31, 2011
Lead researcher of Sugary Drink FACTS, Dr. Jennifer Harris, discusses the report with NewPublicHealth and explains how beverage companies extensively market sugary drinks to youth.

Marketing of Sugary Drinks to Kids and Teens: As Strong as Ever
October 31, 2011
Dr. Kelly Brownell blogs in the Atlantic about how the marketing of sugary drinks to children and teens is as strong as ever despite industry promises.
The Atlantic

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