Sugary Drink FACTS was developed by the Yale Rudd Center for Food Policy & Obesity, in consultation with a steering committee of experts in nutrition, marketing, and public health. The research results are based on the best available data on nutrition and food marketing. Researchers utilized syndicated data when available, including data from Nielsen, comScore, Arbitron and Symphony IRI, and implemented studies to quantify the extent of these marketing practices. In addition, the researchers conducted content analyses of the different forms of marketing to assess target audiences, messages, and techniques presented in the advertisements. The methods are described in full detail in the report.
Sugary Drink FACTS Report
Sugary Drink FACTS Report Summary
Sugary Drink FACTS Report Summary Spanish
Nutrition Scoring Methods
Sugary Drink FACTS will continue to evolve to reflect marketing techniques that constantly change in response to social networking and cell phone use among children, and other technological advances. Feedback on Sugary Drink FACTS and the data presented here is encouraged.
The public health community must work with the food industry and media companies to achieve population health goals and protect society's most vulnerable citizens - our children.