An 8-ounce serving of a full-calorie fruit drink has 110 calories and 7 teaspoons of sugar - the same amount found in an 8-ounce serving of a full-calorie soda or energy drink. A 12-ounce can of soda typically contains 10.5 teaspoons of sugar.
There are at least 15 grams of sugar per serving in two-thirds of the drinks marketed to children, including 6-ounce child-sized drink pouches like Capri Sun Originals.
In 2010, teens saw 18 percent more TV ads and heard 46 percent more radio ads for energy drinks than adults did.
Teens saw 20 percent more TV ads for energy drinks in 2010 than they saw in 2008.
Full-calorie iced teas, sports drinks, and flavored waters typically contain 3 to 4 teaspoons of sugar per 8-ounce serving.
Parents may have difficulty monitoring caffeine in drinks because caffeine content is not required - and is often not listed - on product packages
From 2008 to 2010, children's and teens' exposure to full-calorie soda ads on TV doubled.
Two-thirds of all radio ads for sugary drinks heard by teens were for full-calorie sodas.
Dozens of sugary drink brands made a total of nearly 2,000 appearances during prime-time programming in 2010.
Coca-Cola Classic accounted for three-quarters of brand appearances seen by children and teens.
Sixty-three percent of all full-calorie soda and energy drink ads on national TV included sponsorship of an athlete, sports league or team, or an event or cause.
Companies reach young people extensively through product placements on prime-time TV, the internet, social media, and smartphones.
Black children and teens saw 80 percent to 90 percent more ads compared with white youth, including more than twice as many ads for Sprite, Mountain Dew, 5-hour Energy, and Vitamin Water.
Marketing on Spanish-language TV is growing. From 2008 to 2010, Hispanic children saw 49 percent more ads for sugary drinks and energy drinks, and teens saw 99 percent more ads.
Hispanic preschoolers saw more ads for Coca-Cola Classic, Kool-Aid, 7 Up, and Sunny D than Hispanic older children and teens did.