A typical 8-ounce children’s drink contains 60 calories and 16 grams of sugar – more sugar than children should consume in an entire day.

Sugary drinks contribute almost one-half of added sugars consumed by children, and fruit drinks are the most common type of sugary drink for young children.

One serving of many of the highest-selling fruit drink brands has more than 50% of the recommended amount of daily added sugars for children (more than 12.5g).

Brands use similar-looking packages, flavor names, fruit images, and claims for their fruit drinks and 100% fruit juice products.

In 2018, children (ages 2-11) saw more than two times as many ads for drinks with added sugars and/or diet sweeteners.

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Sugary Drink FACTS 2020 and Children’s Drink FACTS 2019 document the nutrition quality and marketing of children’s drinks (including sweetened fruit drinks and flavored water, and 100% juice and juice/water blends without added sweeteners) and other sugary drinks (including soda, sports drinks, iced tea, and energy drinks). Rudd Center researchers utilized syndicated data when available, including advertising and sales data from Nielsen, comScore, and IRI, to quantify the extent of marketing to children, teens and parents. In addition, the researchers collected nutrition facts panel data to assess the ingredients and nutrition quality of these drinks. The methods are described in full detail in the reports.

Sugary Drink FACTS Report 2020

     Executive Summary
     Introduction
     Methods
     Results
     Conclusions
     Appendices

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Sugary Drink FACTS Report Summary

Children's Drink FACTS Report 2019

Executive Summary
     Introduction
     Methods
     Results
     Conclusions
     Appendices

Children's Drink FACTS Report Summary

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